Blair called on all British citizens, but especially businesses and organizations to make their voices heard on the specific plan for Britain leaving the European Union. Conservative British Prime Minister Theresa May has stated that she would start the legal process of proposing exit from the EU by April. Once the process is begun, it is unlikely that it would be reversed. Blair has not had a major political intervention since the 2016 Brexit vote, but he spoke out to say that current Conservative British Prime Minister Theresa May had to be challenged by the people of Britain as she was attempting too much of a harsh Brexit policy.According to Blair, there must be a coordinated and concerted effort by Britons to slow, or possibly stop, the British European Union exit.
"The people voted without knowledge of the terms of Brexit. As these terms become clear, it is their right to change their mind. Our mission is to persuade them to do so. This is not the time for retreat, indifference or despair, but the time to rise up in defense of what we believe," contended Blair."The road we're going down is not simply 'hard Brexit'. It is 'Brexit at any cost'. Our challenge is to expose relentlessly what this cost is ... and to build support for finding a way out from the present rush over the cliff's edge."